Fieldwork That Refines the Spreadsheet
Stand on the corner at 7:45 a.m., midday, and late evening. Count arrivals, observe crowding, test stroller or wheelchair paths, and walk the route under rain. Speak with baristas, station agents, and cyclists about delays and shortcuts. These observations calibrate service assumptions, inform amenity choices, and shape marketing claims. Small realities—like a shortcut through a park—can translate into measurable leasing advantages, smoother renewals, and more confident predictions for investment payback under varied conditions.